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PROJECT: THE RISKS OF DIGITAL MARKETING WHEN SELLING YOUR HOME

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In South Africa, the dynamics of house-hunting and selling have evolved with the advent of digital platforms.

Traditionally, buyers had to visit multiple estate agents and physically inspect properties,

but now many begin their search online. This shift offers numerous benefits to sellers,

including a broader audience for their property listings.


It also introduces new security concerns.

 

THE MODERN HOME SEARCH:


  • Prospective buyers in South Africa increasingly use online platforms to find their ideal homes.

  • Websites such as Property24 and Private Property have become central to this process, allowing buyers to view multiple listings from the comfort of their homes.

  • For sellers, this means greater exposure and a potentially quicker sale.

 

SECURITY CONCERNS:


  • While high-quality images and detailed descriptions can attract buyers, they can also inadvertently provide valuable information to potential criminals.

  • This issue is particularly relevant in South Africa, where burglary rates remain a significant concern.

  • The South African Police Service (SAPS) reports that burglary remains one of the most common crimes, highlighting the need for vigilance.

 

MITIGATING RISKS:


To balance effective marketing with security, consider these safety measures:


  • Generic Photographs:

    • Use photos that showcase the property's features without revealing too much about the layout.

    • Avoid images that provide detailed views of specific rooms or personal belongings.

    • Opt for broad, well-composed shots that give a sense of the property without compromising security.

  • Avoid Over-Exposure:

    • Be cautious with virtual tours and detailed floor plans.

    • While these tools can be helpful, they also provide criminals with a blueprint of your home.

    • If you choose to use a 3D tour, ensure the footage is carefully reviewed and edited to remove sensitive information.

  • Privacy Measures:

    • Ensure that personal items such as mail, family photos, and keys are not visible in online images.

    • High-resolution photos can sometimes reveal details that thieves may exploit.

    • Always check your photos for such items before publishing them online.

  • Secure Vacant Properties:

    • Empty homes are desirable to burglars.

    • If your property is vacant, consider taking extra precautions, such as installing temporary security measures or have a trusted person check on the property periodically.

  • Monitor Property Alerts:

    • Register for services like the South African Deeds Office's property alert system, which notifies you of any changes to your property's ownership or registration details.

    • This can help prevent property fraud and ensure that you are aware of any suspicious activity.

  • Lock and Secure:

    • Before viewing, ensure valuable items are securely stored. Lock away electronics, jewellery, and important documents.

    • For precious items, consider using a safe.

  • Review Marketing Materials:

    • Work closely with your estate agent to ensure the marketing materials do not compromise your security.

    • You have control over what is shared online, so ensure that any promotional content is secure and appropriate.

 

Taking these precautions will help protect your home from potential threats while leveraging the benefits of online property marketing. The goal is to attract buyers without inadvertently providing criminals with the tools they need to target your property.


A secure home is a better investment and provides peace of mind throughout the selling process.

 

Specialised Security Services invites the public to the Mike Bolhuis Daily Projects WhatsApp Group.

This group is important in delivering insights into the latest crime trends, awareness, warnings and the exposure of criminals.


HOW TO JOIN THE MIKE BOLHUIS DAILY PROJECTS WHATSAPP GROUP:

 
CONTACT MR MIKE BOLHUIS FOR SAFETY AND SECURITY MEASURES, PROTECTION, OR AN INVESTIGATION IF NEEDED.

ALL INFORMATION RECEIVED WILL BE TREATED IN THE STRICTEST CONFIDENTIALITY AND EVERY IDENTITY WILL BE PROTECTED.
 

Regards,

Mike Bolhuis

Specialist Investigators into

Serious Violent, Serious Economic Crimes & Serious Cybercrimes

PSIRA Reg. 1590364/421949

Mobile: +27 82 447 6116

Fax: 086 585 4924

Follow us on Facebook to view our projects -


EXTREMELY IMPORTANT: All potential clients need to be aware that owing to the nature of our work as specialist investigators there are people who have been caught on the wrong side of the law - who are trying to discredit me - Mike Bolhuis and my organisation Specialised Security Services - to get themselves off the hook. This retaliation happens on social media and creates doubt about our integrity and ability. Doubt created on social media platforms is both unwarranted and untrue. We strongly recommend that you make up your minds concerning me and our organisation only after considering all the factual information - to the exclusion of hearsay and assumptions. Furthermore, you are welcome to address your concerns directly with me should you still be unsatisfied with your conclusions. While the internet provides a lot of valuable information, it is also a platform that distributes a lot of false information. The distribution of false information, fake news, slander and hate speech constitutes a crime that can be prosecuted by law. Your own research discretion and discernment are imperative when choosing what and what not to believe.


STANDARD RULES APPLY: Upon appointment, we require a formal mandate with detailed instructions. Please take note that should you not make use of our services – you may not under any circumstance use my name or the name of my organisation as a means to achieve whatever end.


POPI ACT 4 of 2013 South Africa: Mike Bolhuis' "Specialised Security Services" falls under Section 6 of the act. Read more here: https://mikebh.link/fntdpv

 
SSS TASK TEAM:
 
 

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Mike Bolhuis Specialised Security Services

PO Box 15075 Lynn East

Pretoria, Gauteng 0039

South Africa

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